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Omnichannel maintains its momentum

Online shoppers readily embrace omnichannel activities Omnichannel shopping activities (Sept. 2022 - Feb. 2023) Chart Checked online for product availability at a nearby store 68% Ordered online and picked up a product in store 50% Ordered online and used drive-up or curbside pickup 35%

Omnichannel activity BOPIS and curbside pickups are flourishing. Mobile is fueling omnichannel activity as shoppers buy across an array of categories and retailers leverage apps to facilitate the process. A Digital Commerce 360 and Bizrate Insights survey of 1,069 online shoppers found that the use of buy online, pick up in store for purchases, along […]

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