Site icon Digital Commerce 360

Online retailers’ web traffic climbs in the weeks before Halloween

Halloween web traffic trends

The National Retail Federation (NRF) projected that 69% of U.S. consumers would participate in Halloween-related activities in 2022. That’s up from 65% in 2021 and comparable to pre-pandemic 2019, when 68% participated. In October 2022, the increase in celebration coincided with a surge in web traffic to websites that sell Halloween-related supplies. The pre-Halloween period […]

Exit mobile version