Share of Top 500 using omnichannel options soars compared to pre-pandemic
Digital Commerce 360 Staff
One interesting statistic we noted among the Top 500 was the role omnichannel services have played recently in boosting the median conversion rate in digital sales. The Top 500 retailers that offered omnichannel services such as buy online, pick up in store (BOPIS) or curbside pickup saw a median conversion rate of 3.73% in 2021. […]