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Conversion rates higher at retailers with curbside pickup

2022 Omnichannel Report cover

Retail chains increase BOPIS options

Curbside pickup and other omnichannel offerings Among the retailers ranked in the Digital Commerce 360 Top 1000, those offering curbside pickup had a median conversion rate of 3.4% in 2021. That was equal to the conversion rate for those retailers in 2020 and up a percentage point from 2019. The same pattern applied among the […]

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