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Conversion rates stagnate in 2021, Digital Commerce 360 finds

Charts from the 2022 How to Improve Conversion Rates Report

In 2021, ecommerce sales kept growing, albeit at a far lower rate than during the initial COVID outbreak year of 2020. But conversion rates — defined as the percentage of website visitors who make purchases — leveled off. 2021 included the emergence of at least three new variants of the virus that causes COVID-19, but […]

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