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[Member‑exclusive content] How Black History Month inspired retailers’ February marketing campaigns

[Member‑exclusive content] How Black History Month inspired retailers' February marketing campaigns

As Black History Month wraps up, here’s a look at how online retailers have marked the occasion. A significant number have committed to greater representation and continued support of the Black community and social justice causes beyond February, Digital Commerce 360 researchers noted. Merchants employed some longer-term, diversity-driven strategies in their marketing campaigns. These included […]

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