By the end of the Cyber 5, consumers have completed more than half of their holiday shopping and 59% of consumers have completed that shopping online, according to a Digital Commerce 360/Bizrate Insights Cyber 5 survey conducted in early December of 1,147 consumers. Online shopping over the 2021 Thanksgiving weekend mirrors 2019 shopping patterns. Survey respondents for each year are as follows: 2021 (1,147) vs. 2020 (1,113) vs. 2019 (1,073).
34% of online shoppers said they purchased more gifts in October and early November because of supply chain concerns. And 37% of consumers said they made a purchase on Cyber Monday compared with the 53% who did on Black Friday. Here are the full survey results:
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