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Online penetration continues to grow after pandemic surge

Online penetration in the US ecommerce market by quarter 2019 2021

Nearly $1 in every $5 spent on retail purchases came from digital orders both in Q2 and the first half of 2021, according to a Digital Commerce 360 analysis of U.S. Department of Commerce retail data, and online’s share of total retail sales was still elevated from pre-pandemic levels. Penetration reached 19.0% through the first […]

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