Consumer brand manufacturers sell on marketplaces significantly more than other subgroups Digital Commerce 360 analyzed for the 2021 Top 1000 Report. 82.8% of these retailers sold on any marketplace in 2020, up from 66.7% in 2019. Meanwhile, 56.4% of digitally native vertically integrated brands (DNVB) sold on any marketplace. By merchandise category, consumer electronics retailers […]
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