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Snapshot: Macy’s Inc. growth and online penetration

Top-selling apparel-focused merchant Macy’s Inc. is a prime example of how the pandemic forced apparel retail chains to use stores to grow digital sales even as total revenue faltered. In 2020, Macys’ omnichannel fulfillment services—including buy online pickup in store, curbside pickup and same-day delivery from store—were key to its online sales growth. In fact, 25% […]

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