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COVID-19 boosts retailers’ online conversion rate by nearly 30%

COVID-19 boosts retailers’ online conversion rate by nearly 30%

In a year marked by a global pandemic, digital shoppers ended their visits to retail sites by completing a purchase at a substantially higher rate than in 2019. The median conversion rate of merchants ranked in the 2021 Digital Commerce 360 Top 1000 was 2.9% in 2020, up from 2.2% the prior year. That 29.3% […]

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