Half of the top 10 fastest-growing online cosmetics retailers selling to U.S. consumers are digitally native vertical brands (DNVB). Of these retailers, the top four are DNVBs, with Il Makiage growing web sales 350% year over year in 2019. Plus, DNVBs grew the fastest out of total cosmetics retailers and non-DNVBs in both collective 2019 web […]
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