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Digital gift card sales increase more than 100% in December

Digital gift cards sales increased throughout the pandemic and surged during the 2020 holiday season. The number of digital gift cards U.S. retailers sold in November 2020 increased 25.0% year over year and increased 106.1% year over year in December 2020, according to survey data from 1,528 U.S. retailers that use Rise.ai Inc.’s re-engagement software. […]

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