Online extends its lead over bricks and mortar in shopper satisfaction
Don Davis
Consumers prefer online to in-store shopping, and the gap is widening, according to the annual American Customer Satisfaction Index (ACSI) report released this week. Satisfaction with internet retailers moved up to 81 in 2019 on a 100-point scale from 80 a year earlier, increasing the lead for ecommerce over bricks-and-mortar retailers in four categories: specialty […]