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Amazon loses customers who want to try on and touch products

A consumer insights survey reveals why some shoppers might forgo shopping at Amazon.com, with the inability to try on or touch products the main reason.

Amazon’s push into bricks-and-mortar retail could be an attempt to capture those customers who prefer in-store shopping experiences for certain products. The commerce giant has several store initiatives including Amazon Go supermarkets and pop-up stores, and it intends to use technology to reshape the retail space with cashierless stores. These efforts might capture the 47% […]

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