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Roundup: Coach’s return to Tmall brings in new customers

Luxury fashion conglomerate Tapestry said its digital channel, along with international sales, led growth at its Coach brand. However, ecommerce sales declined at Kate Spade, as the luxury retailer’s direct sales, via stores and ecommerce, decreased 16% year over year for its third quarter ended Sept. 30.

Coach returned to Chinese marketplace Tmall in July after leaving the ecommerce behemoth over counterfeiting concerns in 2011, returning in 2015 to again leave in 2016 to focus on its own business.

The third Tmall try has shown “terrific results,” according to Coach CEO Josh Schulman on a call transcribed by Seeking Alpha, with 90% of new customers for the brand. Tmall, owned by Alibaba Group Holding Limited, is No. 2 in the ranking for Internet Retailer Online Marketplaces.

Tapestry reported Kate Spade’s ecommerce revenue fell 2% year over year amid a 6% overall revenue decline for the brand this quarter. Tapestry pointed to the brand’s reliance on the North American market, where growth is harder across the company as both mall and outlet traffic slow.

Tapestry did not disclose exact ecommerce figures, but is No. 194 in the Internet Retailer 2019 Top 1000. Total sales for the first fiscal quarter, ended Sept. 28, fell 1.4% to $1.36 billion from $1.38 billion during its first quarter last year.

 

Bloomberg contributed to this report. 

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