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Online mass merchant sales represent a quarter of total sales

A report on the online mass merchant industry reveals an average order value of $95. This includes retailers like Amazon.com Inc. and Walmart Inc.

A report on the online mass merchant industry reveals an average order value of $95. This includes retailers like Amazon.com Inc. and Walmart Inc.

Mass merchant retailers include those that sell a variety of products outside of just one category of goods, including those like Amazon.com Inc. and Walmart Inc. The 58 mass merchant retailers in Internet Retailer’s Top 1000 have a median average order value of $95 and 932,220 median monthly unique visitors to their websites. Below is […]

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