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Consumers cancel meal kit subscriptions because of expense

Top meal kit deliveries

Companies like Sun Basket and HelloFresh offer meal kit deliveries and are in Internet Retailers 2019 Top 1000

The latest data from Internet Retailer in conjunction with Bizrate Insights shows that 54% of consumers surveyed cancel their meal kit delivery because it’s too expensive. Consumers also say that they canceled the service because they were wasting too many deliveries (19%) and it took too long to prepare the meals being delivered (15%). To […]

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