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Shopper insights: Why apparel consumers buy online

Online apparel consumers reveal key details about the reasons they shop.

Online apparel consumers reveal key details about the reasons they shop.

Top reasons people buy clothing and apparel accessories online are convenience and to save time and money, according to an Internet Retailer/Bizrate Insights survey of 994 online shoppers for the 2019 Online Apparel Report. More insights—such as key factors that lead to a superior shopping experience and how store closures impact online business—can be found […]

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