Site icon Digital Commerce 360

IRCE Preview: Adjusting to the new retail reality

Tracing a consumer’s path from “want” to “buy” has never been more difficult. After all, consumers’ paths to purchase are increasingly blurring the lines between online and offline. In-store shoppers check their smartphones to compare prices, find coupons and locate items, while consumers on their smartphones may see a paid search ad that shows them […]

Exit mobile version