The median spend on search marketing ads for Top 1000 retailers in 2018 was $99,632 per month, up 10% from $90,694 in 2017. Retailers’ search spend patterns parallel conversion rates. The higher the conversion rate of a particular category, the more a retailer spends on search marketing ads, according to Internet Retailer and Kantar Media […]
Paid search spending benchmarks for online retailers

Paid search spend