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Fine jewelry AOV skyrockets over average Top 1000

The fine jewelry category includes online retailers of high-end jewelry, mostly selling pieces featuring precious stones, such as diamonds, emeralds and pearls. Costume jewelry and watches are not included in this category. Despite a decrease in average order value, fine jewelry online sales increased year over year.

Many of the retailers in the fine jewelry category are focused on selling diamond rings, some of which are likely engagement rings. Known for both sealing a marriage proposal and their high price tags, engagement rings help define several of the data markers in the fine jewelry category. At a whopping $900, the 2018 average […]

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