Site icon Digital Commerce 360

Halloween season web sales surpassed $3 billion

  Of all seasonal spending periods tracked by Internet Retailer, Halloween is the holiday with the highest percentage of sales occurring online. Halloween is ahead of Valentine’s Day, Mother’s Day, the back-to-school period and Christmas/Hanukkah by more than six percentage points. Internet Retailer estimates e-commerce penetration was north of 34% this year for the revenue […]

Exit mobile version