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Bed Bath & Beyond looks to dynamic pricing to fuel growth

To help turn around Bed Bath & Beyond Inc.’s declining profits and slow growth, the retailer plans to expand its use of dynamic pricing technologyBed Bath & Beyond Inc. CEO Steven Temares told Wall Street analysts last week.

The retailer already uses dynamic pricing—a strategy in which businesses set flexible prices based on current market demands—on the web and will be phasing it in across all channels over the next few years, he said, according to a Seeking Alpha transcript. It’s a move he expects will pay off in more revenue and improved profitability.

“We have been dynamically pricing our online-only assortments and, more recently, we have begun piloting dynamic pricing strategies in a limited number of stores and product categories,” Temares said. “As we gain more experience, we plan to roll it forward, expecting an impact on both volume and gross margin dollars.”

Temares said the retailer plans to adopt a pricing strategy that involves the use of “pricing specialists” in tandem with machine-learning technology. Temares’ comments follow his December announcement that the retailer planned to introduce dynamic pricing this year.

Beyond dynamic pricing, the retailer plans to “substantively and meaningfully differentiate” its merchandise assortment, improve customer service, as well as roll out a more personalized online experience, he said.

 

Bed Bath & Beyond ranks No. 68 in the Internet Retailer 2017 Top 500.

For the year ended March 3, Bed Bath & Beyond reported:

For the fourth quarter, Bed Bath & Beyond reported:

 

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