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Macy’s email reengagement campaign increases active list by 6%

Q4 2017 had to be stellar for Macy’s Inc. Comparable store sales were down for 11 straight quarters, and the retail chain needed to finish the year strong, Stephanie Lau, vice president, retention marketing for Macy’s, told attendees this week at Oracle’s Modern Customer Experience conference in Chicago. The retail chain zeroed in on email […]

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