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Key Benchmark Data on the Online Flowers & Gifts Category

Online sales in the flowers and gifts industry saw slow growth in 2016 at 4.5% but still slightly outpaced the growth for total category sales, which only was 3.2%. The Top 1000 retailers in this segment hit $4.5 billion in e-commerce business, but online’s share of total sales has hovered right around 20% since 2012. […]

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