Site icon Digital Commerce 360

E-commerce roundup: Famous Footwear rolls out buy online, pick up in store

Famous Footwear is making an omnichannel push.

The retail chain is rolling out buy online, pick up in store capabilities throughout its entire chain of stores, which numbers more than 1,000 in the U.S. Shoppers can pick up their online orders at a store within two hours of placing an online order.

“Giving our customers the opportunity to pick shoes up the same day is a big plus,” division president Rick Ausick said last week in announcing the initiative. “With our convenient locations, it makes it very easy. We quickly saw the success of this program in our pilot.”

The company wanted to have the offering in place ahead of the back-to-school shopping season, which is a busy time for the retailer, Ausick said.

In other e-commerce news:

Favorite
Exit mobile version