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Free shipping lures industrial buyers to B2B marketplaces

Compared with the generations of industrial buyers before them, millennials are opting to purchase products more often on business-to-business marketplaces. In addition, millennials are more likely than older buyers to prefer purchasing industrial products and supplies on online marketplaces instead of directly from distributors or manufacturers, according to a new study released recently by shipping services company United Parcel Service of America Inc.

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