Eleven of the top publicly traded web-only retailers boosted their collective spend on digital marketing by 32.2% in 2016, to roughly $6.37 billion from $4.82 billion. Many merchants profiled and ranked in Internet Retailer’s Best Digital Marketers in E-Commerce report are successfully leveraging the massive trove of information they know about their customers to tailor […]
How digital marketing spend relates to sales for top e-retailers
