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How digital marketing spend relates to sales for top e-retailers

How digital marketing relates to sales

Eleven of the top publicly traded web-only retailers boosted their collective spend on digital marketing by 32.2% in 2016, to roughly $6.37 billion from $4.82 billion. Many merchants profiled and ranked in Internet Retailer’s Best Digital Marketers in E-Commerce report are successfully leveraging the massive trove of information they know about their customers to tailor […]

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