Unauthorized sellers on marketplaces pose an ongoing challenge for cutlery manufacturer Wüsthof-Trident of America Inc., says Todd Myers, vice president of sales for the company. For Wüsthof, managing unauthorized sellers of its products on marketplaces, namely Amazon.com (No. 1 in the Internet Retailer 2016 Top 500 Guide), goes hand in hand with enforcing a minimum advertised pricing (MAP) policy. A MAP […]
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