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E-commerce in brief: Fannie May brands will join Ferrero and Banana Republic gets a new CEO

E-commerce in brief Fannie May brands will join Ferrero and Banana Republic gets a new CEO

Candy and flowers will still go together on 1-800-Flowers.com Inc.’s e-commerce site, but Fannie May and Harry London confections will have a new owner.

1-800-Flowers.com, No. 57 in the Internet Retailer 2016 Top 500 Guide, plans to sell its Fannie May candy business to chocolate maker Ferrero International SA for $115 million in a cash deal, the companies said this week. Italy-based Ferrero will acquire all the outstanding equity of Fannie May, including its subsidiaries Fannie May Confections Inc. and Harry London Candies Inc.

As part of the deal, expected to close by May 30, 1-800-Flowers will distribute those brands and certain Ferrero products through its e-commerce channels and in gift baskets and towers sold in various retail stores in the United States. “The strategic commercial agreement with Ferrero will enable us to continue offering the iconic Fannie May and Harry London chocolate brands across our e-commerce and wholesale channels and expand our product offerings to include some of Ferrero’s world-renowned chocolate confectionery brands, including Nutella, Ferrero Rocher and Raffaello,” 1-800-Flowers CEO Chris McCann said.

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