China’s growing affluent class craves Western luxury goods, and that’s drawing many upscale brands to the world’s largest e-commerce market by sales. Yoox Net-A-Porter is already investing heavily in China. Yoox launched Yoox.cn in 2012 and both Yoox and Net-A-Porter had initiated marketing programs on WeChat, the messaging system used by some 530 million Chinese consumers, prior to their […]
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