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Luxury Websites Have Much Lower Conversion Rates Than Other E-Retailers

Luxury Websites Have Much Lower Conversion Rates

A  low conversion rate isn’t keeping top names from selling online. The list of leading online luxury retailers of apparel and accessories includes such storied names as Armani, Burberry and Hugo Boss. Little wonder that a top name like Salvatore Ferragamo also would deem it necessary to make its full line of ready-to-wear clothing available online in the world’s largest economy, the […]

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