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2016 Asia 500

2016 Asia 500: Think and act locally

When BCBG Max Azria Group LLC wanted to step up its presence online in China, the U.S. women’s apparel retailer decided the best place to start was Tmall Global, Alibaba Inc.’s marketplace for imported goods. BCBG previously shipped online orders to China, letting international e-commerce fulfillment specialist Borderfree handle delivery. But growing sales justified a […]

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