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Why retailers can’t resist social media

Why retailers can't resist social media

SunFrog Shirts isn’t concerned with building a brand; it just wants to make a quick sale. The approach has served the company well since its 2012 founding. “We figure that about 1% of the U.S. population owns a SunFrog shirt but almost no one knows who we are,” says Josh Kent, CEO of the web-only […]

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