The ecommerce technology provider ESW has launched a new solution called ESW Agentic Commerce, which it said will help brands to enable artificial intelligence (AI)-powered product discovery, partnering with Microsoft Copilot to do so.
ESW describes itself as an international growth engine and a global ecommerce platform. It said the ESW Agentic Commerce functionality allows brands to integrate and optimize their product catalogs on AI platforms. From there, it enables secure checkout and payments within AI-powered shopping experiences, according to ESW.
10 of the Top 2000 online retailers in North America use ESW for international ecommerce services, according to Digital Commerce 360 data. In 2025, those 10 online retailers combined for nearly $18.19 billion in web sales. The Top 2000 is Digital Commerce 360’s database ranking North America’s largest online retailers by their annual ecommerce sales.
What ESW is doing in agentic commerce
ESW said its pre-built AI agents automate payments, fraud management, fulfillment and customer service.
It has worked with brands including Levi’s, J.Crew, L’Oreal and Calvin Klein. In its announcement, ESW cited data from a McKinsey report projecting agentic commerce will represent a global opportunity of $3 trillion to $5 trillion by 2030. It also cited a statistic from Gartner research indicating traditional search could decline by 25% as consumers shift toward using AI assistants and platforms for discovery and shopping.
“AI is changing how consumers discover and buy products,” said Erich Eichmann, CEO of ESW, in a statement. “But until now, the technology needed to turn those interactions into real commerce globally just hasn’t been there. Retailers don’t need another AI demonstration — they need infrastructure that generates revenue and powers the next generation of ecommerce.”
How the ESW Agentic Commerce solution works
ESW said its agentic commerce offering is the AI layer within its platform.
“Discovery, checkout, fulfillment and post-purchase service run through the same operating model already managing your global transactions, now built for the interfaces where AI is directing shopper intent,” according to ESW’s website.
ESW said AI assistants are increasingly becoming entry points for shopping. As a result, it said, brands want to surface their products and drive sales through those channels. AI assistants can help consumers find products, ESW said. But brands need to ensure they take necessary steps to ensure the AI can discover their products.
The company said ESW Agentic Commerce works with retailers’ existing ecommerce platforms. It allows brands “to extend their current capabilities into AI-powered shopping experiences without replacing the platforms they already use. ESW manages the operational complexity, helping brands capture revenue from this emerging channel in a way that is seamless for both the retailer and the shopper.”
It also said ESW Agentic Commerce makes global commerce capabilities accessible to AI agents. ESW said it designed the technology so brands can “extend agentic solutions across additional touchpoints over time.”
In addition, it said consumers can complete transactions securely within the AI experience itself. It said that reduces friction between discovery and checkout.
“With the Agentic Hub, we’ve built that infrastructure once and can now extend it across agents and platforms as this space evolves,” Eichmann said. “We’ve removed the complexity of international commerce so brands can sell wherever shopping begins. Just as brands had to build for the web and later for mobile, they now need to be ready for AI. ESW is giving retailers a faster way to get there.”
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