Manufacturer Robert Bosch GmbH is a veteran at digital innovation, and its tools unit is expanding on that history with an upgraded and more user-friendly ecommerce site.
BoschTools.com, the online venue of Robert Bosch Tool Corp.’s Bosch Power Tools Division, has launched several new features designed to make it easier to purchase its products and services.
They include:
- Trade Hub—B2B customers can search and browse for tools and accessories by ten industry groupings: general contracting, carpentry, concrete, drywall solutions, demolition, framers, electrician, masonry & restoration, plumber and property manager.
- Bosch E-Repair—For products ranging from lithium batteries to power tools and industrial vacuum machines, customers fill out and print repair forms and FedEx prepaid shipping labels to for drop-off at a FedEx location.
- A more user-friendly site search and navigation, including the ability to search for the right power tools and accessories for particular types of materials. The materials include chipboard, pressure treated lumber, fiberboard, construction wood with mortar and nails, and multiplex board.
The BoschTools site provides customers the option to buy immediately online from ecommerce sites linked through PriceSpider.com, including Amazon, Lowe’s, Acme Tools, Zoro, Ohio Power Tool, and the Power Tool store. In addition, customers can search for the mapped physical locations of Bosch authorized dealers.
The ecommerce site upgrades follow improvements Bosch Power Tools has made in recent years with SAP Commerce Cloud and Bloomreach Content to engage local customers with personalized content in markets throughout the world.
Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. paul@digitalcommerce360.com.
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