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Why B2B buyers are not as loyal as before

Digital B2B buyers are a finicky lot and not as loyal as before. And that means B2B sellers of all types have their work cut out building customer loyalty, says a new survey from B2B ecommerce applications service provider Merkle. Merkle recently surveyed 3,622 buyers of B2B products and analyzed 7,000 B2B purchasing experiences. The […]

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