Caterpillar Inc. takes ecommerce where customers lead it.
The company is one of the world’s biggest manufacturers of construction and mining equipment, diesel and natural gas engines, industrial turbines and related products.
And most recently, Caterpillar, with 2022 sales and revenues of $59.4 billion and an iconic U.S. manufacturer in business for nearly 100 years, is going more mobile.
The all-new Caterpillar Cat Central app
Caterpillar’s new Cat Central app.
With the introduction of a new mobile app the company is calling Cat Central, Caterpillar is helping its customers to find, research and buy and order parts directly from the job site or any location.
The new app gives customers easier ordering of genuine Caterpillar verified parts, a QR code to instantly access verified-to-fit parts or save the asset for future needs and real-time access to parts support specialists.
Caterpillar’s Cat Central also gives customers multiple payment and delivery options, including:
- Free and flexible in-store pick up
- Support resources, including manuals and fault code descriptions
- Features for equipment management, financing, and customer loyalty rewards
Brent Steffen, director of ecommerce, Caterpillar
“Cat Central offers do-it-myself customers one central place for easy access to ordering parts and general support resources while providing a faster shopping and purchasing experience,” Caterpillar says. “This app enables customers to order on the go anywhere — freeing up the time to focus on the job at hand.”
It took Caterpillar less than a year to build the app, director of ecommerce Brent Steffen tells Digital Commerce 360.
“We understand what our customers want in the way of a better digital user experience,” he says. “And we look to them to guide our ecommerce goals and objectives.”
EnvisionB2B 2023
Steffen will be the kick-off keynote speaker for EnvisionB2B 2023 on Wednesday, June 21, 9:00 a.m. – 9:30 a.m. Central in Chicago. His Keynote Address is How Caterpillar Pushes Innovation in B2B Ecommerce.
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