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Millennial and Gen Z B2B buyers are many and demanding online

Millennial and Gen Z B2B buyers are now the chief purchasers of goods and services for their organization. And when it comes to ecommerce, the growing number of millennial and Gen Z professionals have very high expectations for B2B ecommerce, says a new report from Forrester Research Inc. Millennial refers to people born between 1981 […]

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