Site icon Digital Commerce 360

More core industries go hard core for B2B digital commerce

Chart - Portion of trade orders placed through ecommerce by segment. Billtrust found that ecommerce now accounts for at least one-half of all sales in five key industries, including general contracting.

B2B ecommerce continues to make significant inroads into some of the oldest segments of the industrial United States, says a new research report from Billtrust.

Billtrust provides cloud-based software and integrated payment processing applications. It recently surveyed just over 500 sellers in five established industries:

In all these industries, ecommerce now accounts for at least one-half of all sales, including janitorial/sanitation at 54%.

“It appears that the days of salespeople making rounds to client branches are being replaced by omnichannel digital experiences where deals are secured via the click of a mouse versus the shaking of hands,” according to the Billtrust survey. “While this shift to online was happening at a steady pace prior to the COVID-19 pandemic, the crisis’ onset massively accelerated it.”

The survey also reveals that the vast majority (88%) of wholesalers and suppliers to the contracting, electrical, HVAC, JAN/SAN and plumbing trades have deployed an online ecommerce ordering option.

Billtrust: Top five digital features B2B buyers want

Lower on the list were easy of payment, easy reorder and loyalty programs. Meanwhile, post-purchase support ranked lowest on the list, Billtrust found. Respondents could choose multiple answers to this survey question.

More Charts & Data Stories

Check back soon for more Charts & Data StoriesWe add new content regularly. 

Sign up

Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at mark@digitalcommerce360.com. Follow him on Twitter @markbrohan.

Follow us on LinkedIn and be the first to know when new Digital Commerce 360 B2B News content is published.

Favorite
Exit mobile version