Site icon Digital Commerce 360

Beware of sales calls, young B2B buyers say

As digital natives, millennials and zoomers are becoming more likely to keep their distance from traditional sales and marketing calls. Instead, they are showing a strong preference for digital and virtual interactions, according to a recent survey of 172 B2B marketers and demand-generation professionals in the 2022 State of Demand Gen report from Activate Marketing […]

Exit mobile version