B2B ecommerce has become a crucial channel for manufacturers and distributors, but it’s complicated and requires the right mix of technology and strategies. Among the top tools in that mix are headless commerce technology (for customizing ecommerce sites), business intelligence, and product information management software, according to a recent study commissioned by ecommerce technology provider BigCommerce.
(All figures below are portions of respondents in a June 2021 survey of 398 U.S. B2B decision makers conducted by Profitwell on behalf of BigCommerce.)
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