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Vendor news: Shopify doubles GMV while Google gets boost from curbside uptick

(Bloomberg)—Shopify Inc. posted much higher-than-expected revenue for its first fiscal quarter ended March 31, and it reiterated that it expects continued strong sales growth in 2021 but at a slower pace. Shopify is the No. 5 ecommerce platform provider in the Leading Vendors to the Top 1000.

“Shopify’s momentum continued into 2021 as digital commerce tailwinds remained strong and merchants took advantage of the range of capabilities offered by our platform,” said Amy Shapero, Shopify’s chief financial officer, in a written statement.

Revenue was $988.6 million in the quarter, compared with $470.0 million a year earlier, a 110.3% increase. Gross merchandise volume, or the value of goods sold on Shopify-powered sites, increased 114.4% to $37.3 billion from $17.4 billion during the same period last year.

While Shopify still expects the first quarter to contribute the smallest share of full-year revenue and the fourth quarter the largest, the revenue spread “may be more evenly distributed across the four quarters than it has been historically if the rollout of a vaccine shifts more consumer spending to services and offline shopping towards the back half of the year,” its earnings statement read.

Meanwhile, Google parent Alphabet (No. 82 in the 2021 Digital Commerce 360 Top 1000) reported a 32.3% increase in advertising revenue. Google is the top provider of marketing and advertising services among Top 1000 retailers, according to the Leading Vendors report.

Google’s results, showing a surge in ad sales related to travel and retail, offered a glimpse of online spending in a post-pandemic world: Businesses are boosting digital marketing to capture a public eager to resume something resembling normal life again.

“Searches for local and businesses are up 80% versus last year. Omnichannel is here to stay,” said chief business officer Philipp Schindler in a call with analysts transcribed by Seeking Alpha. He cited both Dick’s Sporting Goods (No. 29) and The Michaels Companies (No. 106) as retailers using Google products to boost omnichannel offerings.

Dick’s used ads in search results to raise awareness of its successful curbside program and is now using YouTube to tout new store layouts. Dick’s ecommerce sales double in 2020 to $2.8 billion. Michaels took advantage of growing arts and crafts YouTube searches to build up its curbside offering on the video platform, helping it grow ecommerce by 184.4% to $689.6 million in 2020.

In other vendor news:

Percentage changes may not align exactly with dollar figures due to rounding.

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