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Cosmetics retailers receive more traffic from social media

When compared with health/beauty retailers and the 2020 Digital Commerce 360 Top 1000, cosmetics retailers receive more traffic from social media.

Cosmetics retailers receive the most website traffic from social media when compared with the overall category of health/beauty and with the Top 1000 as a whole. Comparatively, cosmetics retailers received 5.5% of all ecommerce traffic from social media whereas health/beauty retailers received 3.9% and the Top 1000 received 2.9%. “There’s a broad array of influencers […]

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