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Consumers are more satisfied with desktop than mobile retail sites

Additionally, more mobile users are not satisfied with the overall design of websites on their mobile devices than desktop users are. That is, 8% of mobile users ranked overall site design a 1-4 on a 10 point scale, and only 2% of desktop users did the same.

More desktop shoppers are highly satisfied with the design of websites than mobile shoppers, suggesting room for improvement when it comes to mobile design. According to a November 2019 Digital Commerce 360 (formerly Internet Retailer) and Bizrate Insights survey of 1,035 online shoppers, 66% rated the design of desktop websites in the range of 8-10 […]

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