REI again closes for Black Friday and encourages consumers to ‘opt to act’
April Berthene
Sporting goods and apparel retailer Recreational Equipment Inc., or REI, is again launching its #OptOutside campaign for the holiday season, in which it is closing its 157 stores on Black Friday and not processing payments on its ecommerce site. Instead of shopping or working, REI will pay its employees while encouraging them and consumers to […]