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65% of shoppers say retailers should respond to customers’ online reviews

Online reviews, such as those on Google.com and Yelp.com, provide a chance for retailers to engage in direct dialogue with their customers. But is engaging with online reviewers a good idea? A survey commissioned by location marketing firm Uberall Inc. found 65% of consumers think retailers should respond to store reviews—good and bad—every time. Another 18% believe […]

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