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Smarter personalization boosts results at Overstock.com

Overstock.com Inc. has overhauled several key marketing systems to improve its ability to quickly and intelligently tailor web pages and emails to each shopper’s interests. Early returns are promising, says J.P. Knab, chief marketing officer at the web-only retailer. The goal is to move away from static web pages that every visitor sees to a […]

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