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Why SMS marketing is better than email marketing at TeePublic

T-Shirt retailer TeePublic knew it needed to better cater to its mobile shoppers. Traffic to the web-only merchant was split 60% mobile and 40% desktop, yet mobile sales were only 30-35% of its overall business, says Adam Lasky, director of marketing for TeePublic. “We are seeing that gap between users coming to our site via […]

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